LeBron's Mix Seeding Kit

Role: Copywriter

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The Ask

Write a brief insert in LeBron James' voice detailing the contents of his Sprite seeding kit.

 

The Solution

“My collaboration with Sprite is bigger and better this year, bringing together three of my favorite brands to celebrate LeBron’s Mix, a refreshing blend of that signature Sprite taste with natural cherry and orange flavors. Here, for you and only 99 others, are a few of my favorite things: new kicks, new Beats, and your favorite new drink. So lace up, listen up, and obey your thirst.”