NCAA Tournament Tagline
Role: Copywriter
The Ask
Craft an inspiring and ownable tagline to coincide with Nike’s “Bring Your Game” NCAA Campaign.
The Solution
“...customized to the colors of the school, [ALWAYS REPPIN'] brings a different type of pride for each school because different schools represent different things [...] It’s bigger than the actual slogan.”
-Karen Crouse, The New York Times
Color Rush Series Tagline
Role: Copywriter
The Ask
Craft the tagline for Nike’s new Color Rush series of uniforms worn and sold throughout the 2016 – 2017 NFL season.
The Solution
The Royalty Pack Collection
Role: Copywriter
The Ask
Write a manifesto and collection of product descriptions for The Royalty Pack, a special set of sneakers released for NBA’s All Star Weekend 2016.
The Solution
Manifesto
“On the court, royalty is not given. Royalty is earned. Your legacy is defined by the work you put in. Every minute of every day. No excuses. No timeouts. You play to win, then you play to win more. Rule All Courts.”
Collection Introduction
“Built to inspire those who always bring their game, the Royalty Pack is an expression of unified basketball dominance and an unwavering quest to rule all courts. Follow the footsteps of greatness and earn your own royalty.”